There are endless SEO keywords for the construction industry. Some keywords will make you a lot of money others will waste your time and cash. That is why you need to know which ones are good and which one you should go after.
Don’t fancy doing keyword research? Executing SEO for a construction company takes time. Skip the learning process by ordering an SEO Audit. You will get:
- A Keyword Database that I can build within 1 hour so you will have a list of exact kw you can target, which means you don’t need to do the keyword research yourself.
- A healthy mix of Commercial and Informational keywords to target.
- KW Mapping you will now which pages should target which keyword.
But if you still want to torture yourself start with a seed keywords.
List of seed SEO keywords for Construction companies
- Loft conversion
- New build
- House extension
- House renovation
- Kitchen extension
- Building company
- Flat renovation
- Building contractor
- Loft conversion
- Interior designer
- Basement conversion
- Architect
- outbuilding
Which keywords to avoid
Some keywords might seem like a good option and tempting to go after, like the keyword “construction company”. It looks like a good content idea, isn’t it? It has a lot of search volume, surely, you just need 1 job and you are sorted for the rest of the year.
I ranked #1 for it. It did pretty much nothing. No spike of jobs was coming in. It was still a struggle despite being #1. I did it and have been there. You might think you are in construction, but then you also need to act like you are. Most of you are just builders.
Here is the deal. The customer lands on your page and expects to see a solid, reputable company that built several million worth of projects. When user lands on your page, he sees bathroom renovation, hoardings and a general feel to the website is cheap shi*t.
The customer still calls you and hears a deep eastern European voice answering in rough manner. The customer can’t stop things that this guy must be the builder. Who is on the site and sounds pretty busy. He is not sure if he wants a million worth of project to hand over that doesn’t have manners, time and treats me like that. The customer lost confidence the moment he heard you.
And there you go, that is why it is not a good SEO keyword for construction companies that doesn’t meet customers’ expectations ( Search intent ).
Are you doing small jobs like bathroom refurbishments? A bit bigger like house renovation? Or it a Double-storey extension? Perhaps you are doing new builds?
Most keywords are good, though they must match what the user is expecting to see. If it is not, you are not going to get any customers, Period. You know that bricklayer whose work once in a while needs to be re-done. You not going to trust him to put him as a foreman to manage the team, are you? Well, it is the same with this customer.
Remember the right SEO keyword for a construction company will break or make your bank. If you plan to rank for that keyword ensure you act like one ( Search Intent ).