Do you want to grow your scaffolding business using SEO? Or you are thinking of starting a scaffolding business? Then you need SEO service for a scaffolding company that works.
There are many ways to do it. This is a case study of one option you can go for.
On 20 January 2022, Raitis is starting to implement SEO for a scaffolding company. This is a live SEO case study. You will learn how this scaffolding website progresses with SEO and what it takes to get SEO results. So if you like what you read here and want me to do the same for your company get in touch.
History
It helps to have some history. One of them is the age of the domain. For this project, the age is 7 Years old.
Before starting SEO for this scaffolding company, there were ten pages on the topic scaffold, and it is getting around 125 visits a month from google ( Organic Traffic ).
Where do you start?
The website seriously needs a lot more content. This helps to rank higher your service pages and other important pages.
For the most part of this case study, it will be about content. So here is how much content has been published on the topic of scaffolding.
| Date | Posts | Cuml Posts | Word Count | Cuml Words |
|---|---|---|---|---|
| up to 2022 | 8 | 8 | 9 000 | 9 000 |
| January 2022 | 4 | 12 | 2 000 | 11 000 |
| February 2022 | 15 | 27 | 8 500 | 19 500 |
| March 2022 | 4 | 31 | 2 800 | 22 300 |
| April 2022 | 17 | 48 | 7 850 | 30 150 |
| May 2022 | 24 | 72 | 9 400 | 39 550 |
| June 2022 | 11 | 83 | 4 400 | 43 950 |
| July 2022 | 9 | 92 | 3 800 | 47 750 |
| August 2022 | 0 | 92 | 750 | 48 500 |
| September 2022 | 11 | 103 | 5 000 | 53 500 |
| October 2022 | 5 | 109 | 4 300 | 57 800 |
| November 2022 | 12 | 121 | 6300 | 64 100 |
| December 2022 | 12 | 133 | 7 400 | 71 500 |
| January 2023 | 10 | 143 | 8 000 | 79.500 |
| February 2023 | 6 | 149 | 6 400 | 85 900 |
| March 2023 | 8 | 157 | 5 700 | 91 600 |
The way I see it is if two scaffolding websites are the same. Apart one of the websites demonstrates expertise by covering all topics about scaffolding. It easier for the big guy ( Google ) to understanding this company knows one or two things about the subject. Would you see a doctor that knows nothing about the subject?
– Rai
Using Rankability we will produce content based on what people are searching on the web ( keyword research ). Once the research is done, content is created. Where it makes sense, internal links are being used to link to other pages ( helps with SEO ). Very few internal links are made to service pages ( for now ). At the moment only two service pages; the rest are informative content. You want to give before receiving any benefits. ( SEO Semantic )
Examples of content titles
- Types of scaffoldings
- How long it take to erect scaffolding
- What are your scaffolding rights
These are contents that people search on Google. Some content is for your potential customers, others for scaffolders and even for people who are upset with scaffolding on their property. Again the goal here is to exhaust everything on the topic of the scaffold. So the big guy ( Google ) understands that you know one or two things about scaffolding. Hence you may be rewarded with growth.
Investment
Minimal cost is invested due to short pockets. Currently, expenses are content and my ( Raitis Kupce ) time. British writer with knowledge of the industry is preferred to produce the content. It will help to convert the visitors. Since it is a low budget, it is not doable for this project, so other freelancers are being used.
- Up to June 2022, £700 has been spent on content
- 2 days a week of my time
Results as of June 2022
Up to June 2022, a total of 77 posts have been published.
It is early to expect results where most contents are still fresh. Generally speaking, you need 6 months of old content for it to get any SEO benefits. On other hand, it takes even longer for websites that had a long period of no activity like this one.
- Early signs show an upward trend in GSC and for the main keyword.
- 2x growth in Organic clicks comparing May to June 2022
In May 2022 the main keyword reached position #7. This has over 4 000 Search volumes nationwide. Probably much less locally.
What is the potential return for you to invest in SEO?
I am not in the scaffolding business you are. So what would it mean to you to have 2x more enquiries? The feeling of saying no to customers who are looking for the cheapest price. You don’t need to price match because you know tomorrow someone else will call. To be able to take jobs you want. You are not forced to take what is thrown at you. What is the Return Of Investment of that to you?
Hire a scaffolding company SEO service
Would you like me to do the same for your business? Here is the deal. You can do SEO for a scaffolding company in so many different ways. Some do and other strategies don’t work.
When you are ready to do the above SEO strategy get in touch and let Raitis handle it for you.