I hear you. You want to do an SEO for construction company. The whole SEO thing seems a bit foggy to you. I get it. You want to see a successful example of someone who has done SEO for a local builder before. Which means you can trust you are following the most up to date seo strategy.
What you are about to find out works. Unlike other SEO Agency who offer dodgy service and put a newbie fresh out of Uni in charge to manage your SEO. And then pretending to be an SEO experts. What I present you here is who know how to get the job done right.
I turned Proficiency, a local builder in London from subcontracting jobs to generating under 2 Million in revenue. Now they can pick and choose which project they want to work with.
Raitis
Result of SEO – ROI
Let’s have a look at Proficiency Design & Build which is a building company in London. In 2021 they generated £1.85 Million in revenue from SEO.
72% of their customers came directly from SEO. 2 of those were recommended by past customers ( who also came from SEO ).
That must be a good feeling turning down jobs left and right knowing that you will get a better one.
– Rai
Looking at monday.com ( tracking/management tool ), in 2021, 460 leads came from SEO and other sources. Many of them did not make it into this software. Either the lead was not worth following up, or the project value is under £30 000 – £50 000.
| Leads | 460 |
| Revenue | £1.85M |
What is the investment
From January 2021 till August 2021 – Monthly investment £1 833 ( £22 000 annually ).
From September 2021 till Present – Monthly investment £2 166 ( £26 000 annually ).
In other words in 2021 Proficiency invested £22k in the SEO and made £1.85 Million.
Here is your SEO strategy for your construction business
Implementing an effective SEO campaign for construction companies is essential to attract more local clients. Here are the Proficiency SEO tactics I am using.
1. Start with keyword research.
This is the process where you figure out the search terms your target audience is typing in Google, also known as Keyword research. To do this, you will need to use a keyword research tool. Ahrefs.com is a good tool for finding your SEO keywords for construction. During this process you will find your target keywords for your service pages. It is important to understand the search intent and take into consideration the search volume to pick the right keywords.
Example of service page keywords
- House extensions
- House renovations
- Basement conversions
- Loft conversions
2.Proceed with a content marketing
Once you have found relevant keywords, it is time to create quality content. Content creation is a whole new art that many get wrong. A key thing is to first focus on one service in one city.
You can improve your construction company service page by creating additional site content. The website content needs to be on topics people are searching about just like you found this content. It also needs to be related to your service.
Example of Blog Content
- Types of Loft conversion
- Types of house extension
- Questions to ask a builder
Examples of location-based blogs
Sometimes you are dealing with guys that have a good SEO game. You beat them by demonstrating knowledge of the area where you are based. Covering topics like these will helps with brand awareness.
- Things to do in ( location )
- What it like living in ( location )
3. Technical SEO is important as well
No SEO, aka search Engine Optimisation, is complete without on-page SEO. There are things you can change on your website. An SEO Audit is needed to find out what is holding your website back. Some of the things to work on are page speed, ensuring each Title tag is unique, and ensuring multiple web pages are not the same.
4. Let move to Link Building
Every local businesses need to have some online presence so Google can understand your website better.
Social Media Marketing
You naturally link back to your website from Houzz and Checkatrade. That called link building. Having other quality websites mention you is one of the ranking factors.
SEO Tips
Prioritise to optimise the most impactful elements on the website. It helps with user experience and as well with SEO.
- Title – Is your keyword in the Title?
- First/last paragraph – Is your keyword here?
- Tables – Would your page benefit from tables?
- Remove redundant content – Check Grammarly.com and Hemingway.
- Bullet points – Make the content readable.
- Images – Does your images have at least 1200px width?
What happens when you follow the above?
In 2021 £1.8 Million in revenue from 13 customers. 70% of their customers come from organic traffic aka SEO.
Raitis started helping them in 2016. At the time pretty much knew nothing about SEO and was left alone to get the results. It was a brand-new domain. This is where they are now.
Sample of rankings based in London
How much are you going to pay to do a SEO for a construction company that generates over a million in revenue? How much is that worth to you?
– Rai
What the employees are saying about Raitis
Yes, it is that simple and easy not to do. That is why people like you hire SEO services for construction companies. It’s a bit like you hire a labourer to dig the hole, so you don’t have to.
Construction company SEO services
So if you are in need of best SEO for builders that focus on quality and less on spammy strategies. Then go ahead and hire Raitis Kupce to get started.