SEO For Builders Merchants

I heard you need help to do a proper SEO for Builders Merchants so you can get better search engine results.

Let me help you. You have two options: follow the bellow step to understand how the search engine optimisation works. Or you just hire me to implement the below for you store.

SEO Services for Builders merchant

  • Experienced digital marketing specialist who understand builders (Yes that right, you be can’t be bothered about SEO )
  • Increase revenue for your construction business whiles never understanding a thig about SEO
  • Increased your online visibility so you get more sales.
  • We create landing pages that ranks in Google.

Let get back to the blog post that you are so excited to read about. Here is my local SEO Strategy.

website's rankings for a case study

E-Commerce SEO Case Study

Here is how Rufu’s store migrated from ASP.net with 300 products to WooCommerce. Before his store for main KWs was on 2nd page now 3 month later it is in 2nd position for his main keyword.

See if they are still ranking with this live Rank Tracker app .

Step 1. Find relevant keywords for your store

Google Spreadsheet of targeted SEO keywords

Ha, obvious isn’t? You need to target keywords that your potential customers are searching. That why you need specific keywords to mention on your categories pages and product pages. That where the money is.

Advance – Use long tail keywords for sub-categories. Remember target 1 kw per page. Use local keywords to create a listicle content to target a kw like building merchants in { enter your location }. Do a competitor analysis by plugging in your domain URL in ahrefs.com and then click Organic Competitors to see from which keywords your competitors are making money.

Step 2. Content Creation is not what you thing it is.

There are different type of website content. Remember categories and specific product pages is what going to make you sales. One way to boost those sales is by having a relevant content that internal linking to your category pages.

Step 3. Ohh the sexy technical SEO

Structured Data marked on on Google Rich Results Test page

Don’t you love it the geeks geeking out about title tag, missing meta description, optimise your website for mobile devices. optimise a site structure that make sense. Improving your PageSpeed Insights score. Checking Google Search Console for right keywords to target. Oh I am falling in love.

Or you just book me to do it for you.

Step 4. Invest in Backlinks

High quality links cost an arm an leg. So you shill out to fiverr or some other dodgy guy for £100 and thinking why the rocket has not taken off yet.

That right. Link matters.

Whiles the foundation link will not make a difference it still a good idea to build:

  • Local citations – If you find local directories that a good start
  • Sign up to Social Media platforms where it makes perfect sense to place your links. It an additional benefit for strong online presence.
  • Your target audience can also be reached whiles building backlink it called Parasite SEO.
  • When you reach out to local magazine it an other way to market your store to potential clients and build backlinks.
  • Why not contact construction website to feature your store? It called Guest post.
  • If you know any local builders or maybe a customer is, get in touch and see a way they can mention your store on your website.
  • Local businesses are more likely to promote your store over national.


Nice! You are now the SEO expert. Congrats. Kidding. We are just getting started.

Now the game just started. Organic traffic just start to pour in. Cool, but how do you convert them into sales?

Conversion rates

Search engines loves to drive traffic to website that solves problems. An easy way to demonstrate that is by converting your visitors into sales. Google knows it via Google Analytics and Google Chrome.

Gather customer reviews

Ain’t nobody got time for that but positive reviews matter. Set this up automatically so it taken care. Beautiful, there is an ad on in Google Merchant Centre does this for you. Sweet.

Get that Juicy Google Maps rankings

Now your reviews are pouring in automatically from legitimate sales and Google know it. Typically who has more legit reviews ranks higher. Sweet Google knows this are real reviews so you get the extra boost in rankings.

You got to Build Trust

Help the big guy ( Google ) understand that you are a legit business. There are way too many SPAMERS.

Here are what matters

  • Phone Number
  • Contact Information
  • Create trust pages like, Refund, Warranty, Customer Service etc.
Performance overview of Google Merchant Centre

Whiles signing up for GMB is great it event better when you combine it with Google Merchant Centre. That a great marketing effort.

Build your Brand Awareness

Are you even real? If nobody is looking for you, You do not exist.

How do you make people to search for your company?

  1. Advertise for job opportunities don’t place your URL tell them where to find you and apply.
  2. YouTube Channel teach people how to use your products and solve problems with your product.

And that how you do SEO for builders merchants.