Here is my Rankability Review. I will keep it short and simple. At the end of 2023, I enrolled in Gotch SEO Academy. This is where I saw this rankability.com tool created by Nathan Gotch and Simon L. Smith. Now I am testing it to see if it is any good.
Rankability is a web application software that extracts your competitors’ topics using IBM Watson NLP and NLU. It is designed for agencies to create SEO-optimised content that ranks in Google.
Key Features, Benefits and Pros
- Genius support from the founders so it like a mastermind group which means you get help from Nathan himself unlike other tools that uses Indian guys for us****s support.
- Uses Google own API to extract NLP which means it likely the same that Google Algorithm uses to grade your content. In other words the best in market.
- Immediate Positive Google Rankings so after optimizing content with suggested keywords, my page saw a rank improved by 50 positions overnight.
Case Study: Of Using Rankability SEO Tool
One of my client runs a construction company and his website wasn’t doing good. Fixed Technical. Nothing. Built links nothing. Built more content. Still nothing. So I thought this website is a great candidate to use Rankability SEO tool to see if it will do the job and improve the rankings.
I went straight to the Rankability Content Optimizer editor, where I copied/pasted the existing content. It turns out their scoring system graded my current content at 9, so naturally, I incorporated some of their suggested NLP keywords. Now, the new score is 30. Then, I went ahead and submitted the page to Google. The next day, boom ranking position increased by 50 positions.
After 17 days, the ranking has remained stable, indicating the tool did the job.
Rankability was the only tool that moved the needle after various failed attempts. It improved our ranking by 50 positions overnight.
Raitis Kupce
Case Study 2:
I had this company doing OK but not great. It sits at the bottom of the first page. It a big deal to the client as it one of his main keyword. The metrics for this keyword are:
It a service page and it was already optimised hence it sit on the first page. It just needed some extra push.
Some years ago this page was optimised with Surfer SEO. Though it needed some new love. Using Rankability app I found new topics ( entities ) that the service page was missing. Which was not pick up by Surfer SEO. Hence the difference in tool price. Briefly covered each new topic. And this is what happened. Went straight #1 Position.
Case Study 3: Optimising local business
On 26 May 2024 I did an other test for a scaffolding company service page which is not doing great. Their Rankability scores it at 13.
Old Rankability score vs New one
I went on to incorporated new topics aka NLP keywords. It took me a days work and the new score is 78 š.
Here are current rankings. Pretty bad. Let wait and see how Google react to new changes. Edit: July 2024. Nothing much has changed. Turn out Google doesn’t really like the page. There are some other issues that probably is causing it.
Case Study 4: SEO Migration + Rankability
This e-commerce website is in the camper niche. It underwent a new platform, design and SEO migration. Which means it can not be attribute 100% to the Rankability tool. There are too many factors. Nevertheless, it played a role, and it has its own merits. So take it with a pinch of salt.
On 28 September, the new website went live. I optimised multiple main categories with Rankability to a score of 60.
Old content had a grade of irrelevant, so it was in the range of 0 – 15.
Which means bunch of category pages were upgraded as per Rankability suggested NLP words. Below is a screenshot snippet from ahrefs.com. I compare pre and post-migration. I have isolated the blog and other pages. The only visible keywords in the below screenshot are the categories.
Note that keywords like ‘transit camper van’, ‘ford camper van for sale’, ‘Volkswagen camper’ and ‘vw campervans for sale’ pretty much had no rankings at all and now most are on 2nd page for over 1k searches volume keywords in less than a month time.
To my amusement, after migration, ‘transit camper van’ kw, with a search volume of 3.8K, went to the first page.
In the end Rankability is a powerful SEO tool that can transform your content strategy. In this Rankability review guide so far I grade it 5 out of 5. āāāāā