Construction content writing can be your biggest fear when your website content falls on deaf ears. You worked hard to produce it, and nobody even sees it or bothers to read it. What a wasted time, energy and resources. Let me help you out. These content ideas for a residential construction company generate traffic. People are actually searching for these types of content on Google and want to read about them.
Although these ideas are more suited for a construction company that does residential work, with some thinking and creativity, you can also convert these same ideas to suit a commercial intent.
1. The most obvious content that you should have
These are gold standard blog titles that every content writer should go for. Covering these basic topics will boost the SEO of your construction company. It will help you get more customers by improving your website’s authority which means your service page will rank higher.
- Types of house extensions
- Types of loft conversions
2. First comes ideas, then the construction project
Your customers are constantly searching for ideas on what to build. This is an excellent opportunity to showcase your construction ideas on what you are good at or want more work of. Then invite them to contact you so you can build it for them.
- House extensions ideas
- Small terraced house extension ideas
- Semi-detached house extension ideas
- Loft conversion ideas
- Small loft conversion ideas
- Bungalow loft conversion ideas
- Bedroom ideas for loft conversion
- Basement conversion ideas
- Bar ideas for basement
- Basement home gym ideas
- Ideas for house renovation
3. Educate your customers
Before customers contact you, they want to learn about your industry. So this is your opportunity to educate them. Here are some more good construction content ideas for you to work on.
- Questions to ask a builder
- How to hire a builder
- What is a construction project manager
- What is design and build
- Design and build pros and cons
- What do construction companies do
It a good idea that each content targets a specific keyword that is relevant to construction industry.
Remember, not all your construction company website content needs to convert into a customer. People land on your blog for various reasons. Some are thinking of doing construction work in a year’s time, others sooner. By covering topics your customers are searching for, you become more trustworthy in Google’s eyes. If Google trusts your website, your service page ranks higher. This means more customers are ringing your phone and filling out your opt-in form. Great, you now have an idea of what is going to be your next piece of blog. Now is the time to get your writer to produce it.